The brands listed here needed to create photographic documentation of special events and activations for social media campaigns and in-house documentation. These galleries capture the brand experience and the public’s engagement with it.
Red Bull at Firefly Music Festival
For the last two years I documented the multiple activations and Red Bull stations across the festival. Focus was on documenting customer experience, special products available and Red Bull “wings” ambassadors community engagement. Video assets were also created to be used same day to drive Red Bull brand awareness via Firefly’s official socials.
American Express opened a Centurion Lounge at the Philadelphia International Airport. AMEX invited celebrity chef Michael Solomonov, The Points Guy Brian Kelly and influencers for the opening. Focus was on capturing guest enjoying the lounge, custom cocktails and menu mingling with the VIPs.
Brooklyn Brewery took over a historic mansion in Philadelphia for two days. Guest got to experience unique and special beers made by Brooklyn Brewery and local breweries. There were various activations like educational classes, art, games and food.
Timberland sponsored and employees from its stores participated in the planting of the first phase of the Rail Park. The Rail Park is a former elevated railroad line that has been converted to an elevated park in downtown. Drone photos and videos were captured to highlight the scale of the project and number of volunteers.
Budweiser x Vice
Budweiser sponsored a trash cleanup on the Delaware River in Philadelphia with musical duo Holy Ghost. The band was performing at the Made In America Festival which was sponsored by Budweiser the following week. The photos were used to promote the brand, band and upcoming festival.